At last when it comes to using content marketing for SEO there is an easy answer!
This answer just depends on who you listen to. I’ve been watching some Google videos about SEO and ranking your website or pages (not the same thing)…
Almost every one has ended with the same words…
Optimize your website and your content for intended human readers, not for a robot.
You can use search engine optimization(SEO)to make your content easier for your readers to find, read and also move within your site to related or relevant content.
That old quote, “killing two birds with one stone” certainly applies!
Good content organization and correct linking evolve into pleasure for your readers while enabling search engine robots to serve up what you have shared.
In other words spend your time making your content easy to read, deliver what you promised in your headline and forget loading it up with keywords for keyword loving search engine robots.
Old, but new again.
Actually marketing with content never went away.
Fresh “quality” content devoted to answering questions and solving problems will always have a seat at the dinner table.
So to just keep things straight, this article’s content could be listed under
- Copy Writing or even
- Blogging or
all of which is the end goal of all the writing and sharing you spend time and money doing.
But our headline (title) promised some tidbits about Content Marketing and SEO.
Since you are interested in using content as the foundation and base for your marketing, it makes sense to construct it in such a way that people can find it and make use of it.
Also keep up to date by changing your site structure (not the pretty part) but how you connect content together.
If you have hundreds of articles then you want the ones that cover a similar topic to at least shake hands so your reader has a clue and can find them.
Maile Ohye a Google Developer Tech Lead has made several videos and explains some of the steps involved.
I shared a video called “5 common mistakes in SEO (and 6 good ideas)” because it not only covers SEO, but content and some great tips on what to include in it and even how to do your SEO optimization at the same time.
It sometimes gets confusing and hard to remember where you are going and how to get there!
She starts off the video with emphasis on basically using your article description or “rich snippet” to highlight whatever product or service you are selling (directed more to physical products than internet marketers hawking digital products!).
However, here is the secret, this and several more of her suggestions can be altered just a little and used for the same purpose by any kind of content marketer.
It is going to be up to you to develop a strategy so you can benefit from SEO while you are also providing valuable content to your readers.
- Some of the things to keep in mind are:
- How does content marketing work
- Why Content matters
- Content marketing resources
- The Importance of content marketing
It becomes more important to keep your site and content up to date. Visitors and searchers are always looking for fresh new ideas to help solve their blogging, marketing and traffic problems.
So if you can add some new snippets of information to an old article sitting on your site and bring it forward in its new dress…Sure saves a lot of hard work and adds to your fresh updated appearance.