Tag: selling

Marketing via Selling

Marketing via selling gives you a choice

of strategies to use.

Message not Seen, Selling doesn't happen

Message not Seen, Selling doesn’t happen

Rain and some more Rain…again today, so I am
spending some time inside..listening to Politics and reading emails!!!!  Selling isn’t what it is cracked up to be, so I’m doing research.  Maybe I’ll share. 

 

Chris Munch loves old stories…
here is one he used in an email I received this a.m.
 

“Getting Your Message Across Doesn’t Always Work”

“Getting Your Message Across”

 

“There was a terrible flood and a devout Christian was stuck on a roof avoiding the rising flood water.

A guy in a boat came along and said “Hop in. I’ll take you to dry land.”

The Christian said “No. Save someone else. I’ll be fine. God will

rescue me.”

Then another boat came along. Same thing…the Christian waves the boat off. “I’m okay. God’s going to rescue me. I have faith.”

A Helicopter…?

Finally a helicopter comes along but the crew can’t convince him

to get winched up to safety.

“Don’t worry about me,” he says. “God is going to save me.”

The waters keep rising and the man drowns.

When he gets to heaven he’s angry and complains to God

“I had faith that you’d save me and you let me drown.”

God says:

“I don’t know what you mean. I sent 2 boats and a helicopter!”

 

 
“Sometimes people See the Message, but just don’t get the Message.”
Hmmm..
Chris tied it into getting your email messages through.

 

But this applies to Selling in general
cause if you aren’t getting your message through
Might as well give it up as a lost cause.

 

How  Does Selling Really Work?

Have a Message
Cause  or request an Action
People Join up  or Buy (Conversions)
Earn some Income or collect likes or grow an email list!
A whole Big Plate of Yes!!!! 
On the other hand you can end up with this:
No Message
No Action
No Conversions
No Income
A whole Big Plate of No.
  • Regardless of the vehicle you use to deliver your sales message: 
  • Facebook Ads  
  • Blog posts on your WordPress  Domain 
  • Articles posted on your Blogspot blog,
  • Email messages
  • it brings us back to this simple fact: 

The message you are delivering has to connect and FAST.

Most  stats I have read seem to think that you have less than 2 seconds to hook the fish and start reeling it in.

In other words if your prospect looks and leaves, regardless of the source of your Message…you are in trouble. 

Holds true even for Videos. 

So what is a guy (or girl) to do?  

To Continue reading Click Here

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The Challenge: Mindset and Making Choices

Mindset and Making Choices..

Bloggers and Marketers make choices every day that affect whether they succeed or fail.  Mindset and making correct choices is an integral component of real life and not limited to what you do on the internet.

Sergio Celebrating

Ever watched a friend struggling to change their mindset and habits or make a decision to go in a different direction to meet the challenges facing them?

Cheered them on and hoped they would make it when they issued a very public notice that they intended to do something as as “Experiment” just to see if that particular solution would make the difference that could change their life.? 

After watching the very, very public struggle of my friend Sergio Felix to put a new wrapper on his private life and change a behavior that for many people takes over their life to the complete detriment of success in business, personal relationships and attaining goals in either, I couldn’t resist issuing a challenge.

Hmm…was hoping you could outdo John Thornhill and make it 60 days. Well, you can always start over and see if you have the moxie to make it for 60 days.


Challenge!


I Want a written (not video) assessment of last 30 days compared to the 30 days prior. Then make your video.
Not asking for much…you can write in your sleep, like falling off a log, it just flows. Have been missing your written words of wisdom.
“Hey, how are you doing?
I have both good and bad news for you…
Basically, the bad news are that I haven’t posted anything here for a really long time.
The good news are that I’m going to make it up to you!”
What I like about the written is the above.
Read the Rest here

 

FaceBook Post.

I am not revealing private information about Sergio.  If you check out his Facebook postings they are filled with videos regarding a challenge he made for himself and invited the world to watch him win or lose!

The challenge wasn’t just about whether to exclude alcohol from his life, but to also do some positive house cleaning regarding his clothes, knick knacks and The Big Clutter in what he was doing with his off time when not working at his job.

Along the way Sergio shared some updates from his 9 to 5 job that he decided to take to add a more stable income into the mix.  Sometimes laments, sometimes pride.

Sergio Certified a Goal Met

Sergio Certified a Goal Met

 

Life is a puzzle, an interactive slate, ever changing, always reflecting what we have written on the chalkboard.  We can take an eraser and remove what we have written, but the shadow of what was there remains.

Our mindset, our decisions and what we do with both have a great influence on what happens or doesn’t happen in our lives.

Sergio has an advantage over most Bloggers and “Wanna be” Internet Marketers.
He is blessed with an encyclopedic mind filled with all that technical IT information that is necessary to design and maintain a website using WordPress, Html or even create a server.

All acquired through study and hard work.

Sergio also has an enviable writing talent that seems to magically explode his innermost thoughts into words that people line up to read.

But, like most of us, Sergio is still struggling.

Why?

Because even with all his talents, he is also blessed with some roadblocks!

Believe it or not…Ethics, Trust and Honesty seem to have overwhelmed his ability to Sell or even Market if you want to call it that.

I always went to his blog to read when he was still actively posting, because the information in one article was often worth more than what was included in a paid offer from someone else!

Wondered how he ever made any money!

He didn’t have his own product that he was selling, no banner ads…(they were all hidden on a page called “Resources”) and even though he laid it out very clearly in an article titled
How To Achieve The “Know, Like & Trust” Factor Almost Instantly With Video
back in May, 2013 he didn’t do it!

A learner not a doer?

I can recall one December when his advice to me was, “You’ve learned enough, now start doing.”

Seems that it took a long time for Sergio to begin changing his mindset and begin using some of that wealth of information rattling around in his head along with his good advice to me.

I think that his Experiment has been a big Boost for Sergio even though he is still not admitting that the item in question was detrimental for him, other than it was a financial drain that he could not afford because he was determined to get out of debt.

Sergio's Detox

Sergio’s Detox

He was very persnickety with me one time (well one time of many..I’m opinionated and have little restraint in voicing what I think) when I mentioned Seth Larrabee and his success since eliminating Alcohol from his life and using the time and money to do something more with his life.

 

Seth Larrabee Living From the Outside In Inside Out

Seth Larrabee Living From the Outside In Inside Out

Here is an excerpt from a post Seth did on Facebook February 26, 2015.
“How do you create massive success in your business and your life?
You start by designing what you want to be, do, or have – ONE MINUTE AT A TIME!
Creating new empowering habits is never easy because we all start off comfortable with the habits we have, whether they are good for us or not.
So the key is to just start doing SOMETHING that will begin moving you toward the outcome you desire a little each day.”
Post is here

Seth goes on to say that small actions done with regularity will produce measurable results.

Seth’s picture is a picture of what you can do if you create new habits, new ways of thinking and start using what God has given you in your personal life as well as your business.

Mindset and Making Choices can Become A Habit

 

Mindset and really working to accomplishing a goal have to become a new habit in your life…replacing the old. Or else you will look up and a few years down the road, you will be sitting in the same seat you are glued to now. Dreaming and wishing and not accomplishing.

Applies to personal as well as financial goals, but the Personal and mindset come first.

Question? Do you think Sergio is going to accomplish what he wants to this time?  Or does he still have that unacknowledged “Experiment” hovering around waiting to re-establish its self and a habit?

This article definitely wouldn’t be a part of “How to Win Friends and Influence People” but perhaps could be classified like one of my Facebook groups…Sharing is Caring and Caring is Sharing.

What is your advice to Sergio?  Other than find another friend!
Cararta

 

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Copy Writing Skills

With the help of  Cararta Skipper you can begin learning copy writing skills

Visit us today to get your Free Membership in Power Writing  to upgrade your copy writing skills. 

Practice makes Perfect if you Have Help

!Just to start you thinking, 

I have included these two  Videos of Gary Halbert at a seminar explaining how to sell

 Emu Oil.

It is Funny and instructive at the same time!    

Just below the first Video is  the Second part!  

Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail,  Ads in a magazine, or on TV:   it doesn’t matter.

What is important is  to develop a  different point of view to write good copy that will sell.   Change your ideas especially about  a  Products Features and a Products Benefits because they are  two entirely different things.    Features describe what the product will do.   Benefits are what the Features Produce.

Many times we get lost in describing  features as benefits,  Just a quick example:  We have a software that will automatically post our pre-written content to our blog.

The Features are:  1. automation of a formerly manual time consuming  task.  2. Can be set to post the number of articles  we want on certain days or dates:  especially useful on membership sites!

The Benefits Are:  1.  time saved so can do  more work in less  time,  2. Keeps site up to date  improving Google ratings because blog always has fresh content.  3  Better ranking improves site traffic with the added benefit of  improved  opt ins to mailing list and more onsite  sales.   All of which translate into……More Money!   The Ultimate Benefit.    If the plugin has been tested then it  would be easy to describe all these great benefits using facts and figures

             Like  “I sold $1001.98  more in two weeks and added 123 new subscriber to my email list.”  after installing this Marvelous plugin. 

The idea is easy, once you break down  what you are selling into its real parts:  Features….what it can do… and the Important Part…Benefits.  Suddenly copy writing become clear as a bell and much easier to deal with.

Of course copy writing has a lot more to it than just enumerating  features and benefits.  There is the Human element that needs to be engaged with what we are saying or it is all in vain.

Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing .  He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….

Click here to get your Power Copy Writing Membership  Free (normally $27.00) which includes a list of  amazing Trigger words that work like magic.

Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all.  Check out this article at  Adrienne Smith.

Or for something interesting in the way of a writing helper go Read Here

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