Tag: marketing review

Coaching Review: Marketing Where to Draw the Line

Coaching:

This Review about Marketing Tips is part of a

coaching program and is definitely a benefit.

I’m getting told to stop buying all the junk.

A lot of marketers are still selling products that are presented as something that is going to kickstart your efforts into a huge income bonanza in a week.

This isn’t a blueprint for success or a consistent platform for future success.  It is often something that worked for that marketer because he or she had a support structure in place that could take advantage of this particular software or strategy.

So, depending on the marketer, they decide to share and create a “product” that is shared either privately with other “Gurus” or send it out their followers and recruited JVs (joint venture partners).

I added this explanation of a JV because there is probably someone like me who is still learning the marketers vocabulary and doesn’t realize the real source of all those recommendations that pile up in your inbox every day.

If you are on several mailing lists, depending on the level of sophistication of your subscribed-to marketers…you notice that some of the emails are copied and pasted from somewhere.  Except for the difference in the link to click on, it is like watching the exact same TV ad to buy a Kitchen Aide Blender, except it is on sale at Wal-mart instead of Macys.      

All these wonderful offers might work for someone whose level of development and growth has a structure in place to take advantage of a probably temporarily unsaturated technique.

I watch a lot of webinars because like the rest of you, I’m still searching, even though I try to keep focused and work on what I already have.  Plus, I’m a nosey Bessie and want to keep up with what is going on.  Never know, you might hit the gold!

Some things that have stuck:  Remarks that I’ve heard Jason Fladlien make in more that one of his webinar presentations.

No Quote Marks anywhere in this, because it is all what I remember and less, because Jason talks fast and gets so excited you might call it Audio Spam!

Internet marketing requires speed.  When something new comes along, don’t buy it and store it on your hard drive. The minute you download it, go through it and use it the same day.

If you aren’t going to use it, then don’t buy this.  I don’t want tire kickers buying and requesting refunds.  Refunds are not a problem, it is just a personal preference that I have. I want to help people improve their marketing outcome, not waste time downloading and not using what I am offering.  

Who gets there first, gets the money.  That is what this is all about. But, he is quick to emphasize this point:

This isn’t just about the money, it is also about providing your subscribers and buyers with value.  

Jason emphasizes and states over and over…many times on a webinar that he will give the lucky attendees 90% of whatever he is selling.

 
This is value.  No quotes, because this is what I remember him saying.

Except for a few of my own tweaks that are being sold in whatever I am offering, you could take what I have given you on this webiar and implement it today and earn from it. The difference between using what I have given you on this webinar and what you get in the offer is going to be the speed and ease of setup and how much you eventually earn.

I have also noticed that a consistent part of any offer he makes is videos and written instructions for setting up and using the offer.  If you are technically challenged this can make the difference and is part of that Value he talks about.

Enough on Jason Fladlien.  

The point that might have gotten lost in the shuffle is this:

Learn to critically assess any of the Marketed offers that come into your Inbox.  

Criterior number one should be this:  With what I have in place…a blog on my domain, a Facebook Fan Page, Google Blogs, WordPress com sites, Squidoo, etc.  can I use this offer and integrate it into what I have to improve the results that I am now getting.

To my sorrow, I have in the past bought programs, gone through them and half heartedly used them with dismal results.  

An older and more informed assesment reveals this one flaw in many of the programs marketed today and in the past:  

Traffic=Money

While many will load you up with a “Bonus” for getting traffic to your site and offers, unless you have the cash on hand for a super Keyword targeted PAID advertising campaign, you’ve just bought some more Hard Drive clutter.

Worse are the ones that include an OTO to the venders suggested backlink farms (which of course cost a pretty penny) and result in de-indexing of your site by Google. Even though they will pre-sell this offer as not needing SEO, Google, Facebook ad infinitum, but is their Traffic solution.

A funny footnote for this ramble is this.  Windows 7 which I recently upgraded to has an interesting feature:  Explorer Search

I can use it to even search my usb portable drive that I plugged into my computer after removing it from my old unfunctioning XP based computer.  

So if you run across an interesting Earth Shaking offer, search your hard drives, use the offer name or the venders name and see what you already have.  You probably have the program already, but are just missing some small piece of software like a new plugin or added bonus that can be acquired under a different name somewhere else and will function for you.

Or even better, you might have unsubscribed from updates and just need to visit the program’s members area, sign in and get the update.  
If you have a program from an active marketer who didn’t bite the dust after selling, then to maintain his reputation he keeps his original offer up to date and many includede free updates for life.

This is especially true for WordPress plugins or binary programs that you use on your desktop. Some get a little hard nosed at times and slightly change the program name so it isn’t just an update, but will often give credit to owners through support for the original purchase so they can “update to the new version” at a discounted price.

I’ve strayed from my beginning thoughts.  My coach did say, “clean out your main email account, move subscritions or unsubscribe and Stop buying.”

The following is what I fixed in my mind, not a direct quote.

Right now you need to concentrate on setting up your mind and thought process instead of buying any more programs that you don’t use.  Included are a whole weeks worth of videos that must be watched in the coaching members area (If you skip one, you get a notice….).

It amounts to:  You paid me to coach you.  If you want the results you are seeking, How to Make a Living on the Internet, then do what I tell you.  You may not think these videos are necessary, but they are.  They made a big difference in what has made me succesful.  They will do the same for you.

I watched these videos several years after I started making “Big” money doing what I do.  I feel so strongly about the information included, that I went to the producer of these videos and bought rights from him so I could include them in my coaching program.

Watch every video and even download the provided audios so you can listen to them when you are doing other things like: driving to work, jogging, raking leaves or even hiking.  

Repetiton works.  

This is important. Do it or leave.  I can’t help you.
The unsubscribe button is at the bottom of all my emails.

I plan to post this review of what I am learning in my Marketing category, because there are evidently some things to learn about marketing that aren’t included in just plain old marketing This-is- how-you-do-it programs.

To be continued.  

P.S.  This is my effort to give value.  So if I have given you something worth thinking about then good or bad (I post them all except for Spam) comment and contribute your 2 cents worth!

 

Cararta,

Skipper Works

 
     

  

 
     

  

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