Tag: marketing

My Unfair Advantage Delivers What is Promised

My Unfair Advantage Created by Omar Martin and Melinda Martin over 7 years ago Still Delivers on its Promise! 

A complete make over of their Giant Membership site is now complete, with updates, more options (included in the membership) and archives that features over 300 live coaching sessions from years gone. by. 

Here is a short little video that will whet your appetite.

 

Ready to learn and Earn?

Go watch what Omar and Melinda have to say about

My Unfair Advantage. Click and Go 

My Unfair Advantage can be your road map with a dedicated driver to show you the way. 

Live training and questions you can send in ahead of time by email or type into the chat box during ‘House Keeping’ answered every Thursday Night on the Live Training Webinar.

Plus there is a VERY active membership group that hangs out on Facebook.

Support at My Unfair Advantage 

Did I mention that Support is out of sight.  They are organized (CEO Melinda Martin’s handiwork) and deliver. 

Yep.

Want more information about My Unfair Advantage? 

Go read the page linked below, plus there is a great video that introduces Omar and Melinda and how they got to where they are today. Their Unfair Advantage is loaded with training for

  • Marketing,  
  • Traffic
  • Affiliate Marketing
  • Social Media
  • List Building
  • Need to learn video making and editing?
  • part of the live training, plus videos on file

Some links are my affiliate links.  If you click and buy, I will get paid at no cost to you.
Just a reminder, Buy this or anything else only if it will help you meet your goals.
I can tell you that I have been a member of MUA since April, 2012 and the one time pay for the membership is worth it.  Only available during this special relaunch.
Take a look, take notes and make a decision!

~Cararta

Another look at My Unfair Advantage
Omar Martin Asked the Question

 

Internet Money Store

Read here:  Omar Answered the Question.

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Mobile Marketing Why Use It?

The Hype That Goes With Mobile Marketing

I wrote this article several years ago, 2011 to be exact.  Things have changed on the waterfront, so I am doing some updating.

For one thing, the program that I was so enthralled with, sunk into the eCommerce netherland to be seen no more…but I actually found another program that includes some common sense!

Check out this training.

I’m listening to a video that comes with this program about tapping into a Mobile Market of over 3 billion hungry buyers…
and wants to put the secret of BANKING BIG in your hot hands! (left over Hype!).

One of the tips being explained is one that makes sense.

Before you start using Mobile Marketing,

determine the age of your targeted prospect.

Why?

People over 40 are not as likely to respond to text messages…they might respond better to voice messages directing them to your website which they can access on their PC! 

(this was part of the instructions if you were going to send texts and voice mails to mobiles)

A Few Precautions When Using Direct Contact Messages

Keep in mind also that some people, especially older users sometimes have limits on their number of calls and won’t appreciate unwanted commercial spam that costs them money.

Younger users are very text savy and most of the time text messages aren’t limited, so this one fact may be an important factor in what method you choose and what you market.

Make sense? 

Even though the program was over hyped and over priced, they did have some practical suggestions for using what they were peddling!

It is possible to build a virtual superhighway to easy mobile money!

But you had better follow the rules for using text for marketing. There are complex laws and rules and regulations in place and before you start, you had better know the rules!

And follow them!

There are systems that automate text marketing.

This new program I found, doesn’t include one.

  • What it does include is:
  • information about how to market,
  • what kind of messages to send and that really important one..
  • .how to use mobile squeeze pages and
  • what to integrate into them.

Incentives must be included in offers to get customers to subscribe.

Make sure the “gift” is really valuable and helpful, otherwise you miss your chance!

Ever Feel You Always Miss the Boat?

Ever wonder why, despite your best efforts
and the never-ending promises of all the “guru” sharks,
you end up being not successful and clueless?

Could it be because you buy programs and they leave out that important information about how to use what you have bought?

I don’t mean the step by step instructions on how to set up a program, but that intangible that makes the difference?

In other words, the extra steps that end up making the difference in whether the program works or not?

This guy found out why!

And the answers he’ll give you will
start you thinking.

But the solution he offers will give you tangible hope
and REAL MONEY beyond your wildest dreams, but only if you Do Something!

I’ve never had anything work for me that produced an immediate fortune.  Have you?

Some of the final words in his video are that if you know how to run an email marketing campaign then you can do mobile marketing.

You must keep in mind that receivers of your mobile messages may have to pay for receiving your message…so it had better be valuable to your possible new subscriber and fulfill a need…plus include a strong call to action!

A lot of information to remember, but get the video and listen to it several times…each time you will learn something new!

Literally.

Want to see what I mean?  Well, I had a link to a great program, but somehow the link quit working, but take a look at this program…From a different Marketing Point of View. 

You have to scroll down to the bottom of the page completely if you want to get the program with the videos.

But the interesting thing about this program is that it targets mobile user without having to text or message them directly.

Look at the Mobile Marketing Profit Plan
or

Underground Traffic Blueprints

and see which one will be more useful for you.

I can’t decide for you..that’s your choice.

Both of these programs are loaded with extra bonuses, BUT the basic information of how to use Mobile Marketing is there and updated in 2015  and working just fine!

In other words you are getting a terrific basic understanding of how to use mobile marketing, set it up and that all important INTANGIBLE :

how to combine the step by step with the knowledge of how to measure, track and make an informed decision of what is working and what won’t work.

You aren’t Coca Cola or Macy’s so you must know how to use the system on your budget.

  • Text marketing is so successful because 94% or better of text messages are read immediately upon receipt…
  • how do you think that compares to
  • reading emails,
  • letters received in the mail or
  • clicking on banner ads on a website?

Think!

If my little article got you to thinking, Share by using one of the links below. It might help someone else!

Cararta

P.S.  Here is a link to a program where you can actually make cash by sharing Videos.
about 3 years old and still going!
Make money on Facebook! Did you know that you can now make money when you share videos on Facebook!  Watch the Video

P.S.  Most of the links are affiliate links, so if you go and look, please use common sense and make sure you will need or use what is offered.  Sometimes I make a small commission, but don’t buy if you aren’t going to use.  Just common sense.

Meet up on Facebook at

https://www.Facebook.com/InternetMoneyStore

or https://www.Facebook.com/ArtaGene

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The Challenge: Mindset and Making Choices

Mindset and Making Choices..

Bloggers and Marketers make choices every day that affect whether they succeed or fail.  Mindset and making correct choices is an integral component of real life and not limited to what you do on the internet.

Sergio Celebrating

Ever watched a friend struggling to change their mindset and habits or make a decision to go in a different direction to meet the challenges facing them?

Cheered them on and hoped they would make it when they issued a very public notice that they intended to do something as as “Experiment” just to see if that particular solution would make the difference that could change their life.? 

After watching the very, very public struggle of my friend Sergio Felix to put a new wrapper on his private life and change a behavior that for many people takes over their life to the complete detriment of success in business, personal relationships and attaining goals in either, I couldn’t resist issuing a challenge.

Hmm…was hoping you could outdo John Thornhill and make it 60 days. Well, you can always start over and see if you have the moxie to make it for 60 days.


Challenge!


I Want a written (not video) assessment of last 30 days compared to the 30 days prior. Then make your video.
Not asking for much…you can write in your sleep, like falling off a log, it just flows. Have been missing your written words of wisdom.
“Hey, how are you doing?
I have both good and bad news for you…
Basically, the bad news are that I haven’t posted anything here for a really long time.
The good news are that I’m going to make it up to you!”
What I like about the written is the above.
Read the Rest here

 

FaceBook Post.

I am not revealing private information about Sergio.  If you check out his Facebook postings they are filled with videos regarding a challenge he made for himself and invited the world to watch him win or lose!

The challenge wasn’t just about whether to exclude alcohol from his life, but to also do some positive house cleaning regarding his clothes, knick knacks and The Big Clutter in what he was doing with his off time when not working at his job.

Along the way Sergio shared some updates from his 9 to 5 job that he decided to take to add a more stable income into the mix.  Sometimes laments, sometimes pride.

Sergio Certified a Goal Met

Sergio Certified a Goal Met

 

Life is a puzzle, an interactive slate, ever changing, always reflecting what we have written on the chalkboard.  We can take an eraser and remove what we have written, but the shadow of what was there remains.

Our mindset, our decisions and what we do with both have a great influence on what happens or doesn’t happen in our lives.

Sergio has an advantage over most Bloggers and “Wanna be” Internet Marketers.
He is blessed with an encyclopedic mind filled with all that technical IT information that is necessary to design and maintain a website using WordPress, Html or even create a server.

All acquired through study and hard work.

Sergio also has an enviable writing talent that seems to magically explode his innermost thoughts into words that people line up to read.

But, like most of us, Sergio is still struggling.

Why?

Because even with all his talents, he is also blessed with some roadblocks!

Believe it or not…Ethics, Trust and Honesty seem to have overwhelmed his ability to Sell or even Market if you want to call it that.

I always went to his blog to read when he was still actively posting, because the information in one article was often worth more than what was included in a paid offer from someone else!

Wondered how he ever made any money!

He didn’t have his own product that he was selling, no banner ads…(they were all hidden on a page called “Resources”) and even though he laid it out very clearly in an article titled
How To Achieve The “Know, Like & Trust” Factor Almost Instantly With Video
back in May, 2013 he didn’t do it!

A learner not a doer?

I can recall one December when his advice to me was, “You’ve learned enough, now start doing.”

Seems that it took a long time for Sergio to begin changing his mindset and begin using some of that wealth of information rattling around in his head along with his good advice to me.

I think that his Experiment has been a big Boost for Sergio even though he is still not admitting that the item in question was detrimental for him, other than it was a financial drain that he could not afford because he was determined to get out of debt.

Sergio's Detox

Sergio’s Detox

He was very persnickety with me one time (well one time of many..I’m opinionated and have little restraint in voicing what I think) when I mentioned Seth Larrabee and his success since eliminating Alcohol from his life and using the time and money to do something more with his life.

 

Seth Larrabee Living From the Outside In Inside Out

Seth Larrabee Living From the Outside In Inside Out

Here is an excerpt from a post Seth did on Facebook February 26, 2015.
“How do you create massive success in your business and your life?
You start by designing what you want to be, do, or have – ONE MINUTE AT A TIME!
Creating new empowering habits is never easy because we all start off comfortable with the habits we have, whether they are good for us or not.
So the key is to just start doing SOMETHING that will begin moving you toward the outcome you desire a little each day.”
Post is here

Seth goes on to say that small actions done with regularity will produce measurable results.

Seth’s picture is a picture of what you can do if you create new habits, new ways of thinking and start using what God has given you in your personal life as well as your business.

Mindset and Making Choices can Become A Habit

 

Mindset and really working to accomplishing a goal have to become a new habit in your life…replacing the old. Or else you will look up and a few years down the road, you will be sitting in the same seat you are glued to now. Dreaming and wishing and not accomplishing.

Applies to personal as well as financial goals, but the Personal and mindset come first.

Question? Do you think Sergio is going to accomplish what he wants to this time?  Or does he still have that unacknowledged “Experiment” hovering around waiting to re-establish its self and a habit?

This article definitely wouldn’t be a part of “How to Win Friends and Influence People” but perhaps could be classified like one of my Facebook groups…Sharing is Caring and Caring is Sharing.

What is your advice to Sergio?  Other than find another friend!
Cararta

 

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Pinterest Changes Now! Banning Affiliate Marketers Links

Whoah,

I was reading along on Facebook and ran across this article
about Pinterest. Seems they are now banning affiliate links.

 

Here is a small excerpt from the article….

“Build your own blog / brand
Provide added value
Link back to your site from third-party venues
Build a list
Create a relationship with those on your list
Care about your readers
Market to those people as if they were your friends and family

The message is and always will be – work to build a business (emphasis on WORK).”

http://netprofitstoday.com/blog/pinterest-bans-affiliate-links/

Since I had learned a hard lesson already, dealt out by Google through YouTube I was a little leery when it came to Pinterest

Pinterest Post Free Ebook

Pinterest Post Free Ebook

 

Even though Everyone said, Pinterest allows affiliate links, but I had this
doubt way down in my soul.

So for the most part, when I pinned anything
on Pinterest…that should have had an affiliate link in it…

I instead
linked back to a post on my site or

to a shared page site that I use and
let the affiliate link exist there…

either as a banner ad in the side bar

or a text ad in the content.

 

 So except for a couple of videos pinned from YouTube that had

links in the first line of the description…everything was intact…..

All my links were to Posts or pages on my site or something that I had liked and

shared from someone else and the link was to their content on their website.

AdrienneSmith.net

AdrienneSmith.net

The moral of the whole story, is to build your own business, don’t depend on someone else or something they are letting you use.

Keep in mind, that if you don’t own it, you don’t control it. I’m not saying don’t use Social Sites or other programs,

just handle with care…you are a “renter” paid or unpaid. So your stay can be limited by your landlord….

I mean have you ever taken the trouble to read YouTube’s terms of Service especially when you are signing up to use something new? 

I always notice that little threat so artfully inserted into that mountain of text:  This is being offered for free to use, but at a later date we might charge for this…Google, who just happens to be YouTube’s landlord.

Unfortunately the same thing can be said for paid programs that you use, especially if they are web hosted and not in your control. …..
Doesn’t happen very often, but sometimes things disappear and your house built on someone’s property comes tumbling down when the foundation is removed.

 

Have you ever had a nice surprise like that?  I’d be interested in the details. 

Seems almost like they had a Secret

Super Power Social Sites Webinar and forgot to invite us to attend.

 

That is the reason, I started this article with the ending of the one I read.  Still true.  Depend on what you build and what you own and control.     

Agree or Disagree….

 

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Review: How to Create an Infographic in an Hour!

Well, a review of how to create an infographic in an hour means either being an infographic guru or finding out where and how to do. 

Inforgraphics:  What are they? 

For the uninformed, Infographics are an excellent tool to use to consolidate huge amounts of information, statistics or even related facts that you want to compare.

I was reading a Corbett Barr article about blogging and why you don’t want to create a blog????   Was really an article in an old archive to his old site about building a blog….

Anyway, I continued on to a site called The Gumroad Blog that was explaining how to use content to help run traffic to your product that is listed for sale on their Gumroad sales processor. 

They referred me to Hubspot and their article and free giveaway on how to make Infographics in about an hour and Why you need to use Infographics.

Here is a sample below, detailing Social Media marketing facts and statistics.  Not included in this infographic was some interesting information I read while on Hubspot…64% of people open their email on their mobile appliances…iPhone, iPad or Android. 

What is the world coming to?  Mobile and no Pc

That brings up another point, is your Autoresponder mobile friendly? Better find out!

Plus there is a link so you can go download your own templates and get the detailed instructions on how to make your own infographic (according to Hubspot) in about an hour.

I do believe that they are using Power Point..which I don’t have but I am going to give my Open Office power point imitator  a whizz at it.
Enjoy!  I did! 

Please include attribution to http://blog.hubspot.com with this graphic.  I did!  Check them out.  They give away nice stuff.

A Quick Peek Into the Current State of Social Media Marketing [INFOGRAPHIC]

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Copy Writing Skills

With the help of  Cararta Skipper you can begin learning copy writing skills

Visit us today to get your Free Membership in Power Writing  to upgrade your copy writing skills. 

Practice makes Perfect if you Have Help

!Just to start you thinking, 

I have included these two  Videos of Gary Halbert at a seminar explaining how to sell

 Emu Oil.

It is Funny and instructive at the same time!    

Just below the first Video is  the Second part!  

Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail,  Ads in a magazine, or on TV:   it doesn’t matter.

What is important is  to develop a  different point of view to write good copy that will sell.   Change your ideas especially about  a  Products Features and a Products Benefits because they are  two entirely different things.    Features describe what the product will do.   Benefits are what the Features Produce.

Many times we get lost in describing  features as benefits,  Just a quick example:  We have a software that will automatically post our pre-written content to our blog.

The Features are:  1. automation of a formerly manual time consuming  task.  2. Can be set to post the number of articles  we want on certain days or dates:  especially useful on membership sites!

The Benefits Are:  1.  time saved so can do  more work in less  time,  2. Keeps site up to date  improving Google ratings because blog always has fresh content.  3  Better ranking improves site traffic with the added benefit of  improved  opt ins to mailing list and more onsite  sales.   All of which translate into……More Money!   The Ultimate Benefit.    If the plugin has been tested then it  would be easy to describe all these great benefits using facts and figures

             Like  “I sold $1001.98  more in two weeks and added 123 new subscriber to my email list.”  after installing this Marvelous plugin. 

The idea is easy, once you break down  what you are selling into its real parts:  Features….what it can do… and the Important Part…Benefits.  Suddenly copy writing become clear as a bell and much easier to deal with.

Of course copy writing has a lot more to it than just enumerating  features and benefits.  There is the Human element that needs to be engaged with what we are saying or it is all in vain.

Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing .  He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….

Click here to get your Power Copy Writing Membership  Free (normally $27.00) which includes a list of  amazing Trigger words that work like magic.

Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all.  Check out this article at  Adrienne Smith.

Or for something interesting in the way of a writing helper go Read Here

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SEO On A Different Path – Incredibly Effective!

SEO isn’t just H1 and H2 and some Tags and Keywords!  Marketing has joined the group.

Sometimes SEO is just doing what will get your page or post or YouTube Video ranked. 

Make Sense?

Here watch this short video about a  Plugin, then I’ll explain.

This  Plugin –  called simply The Hangout Plugin
May appear at first to have NAUGHT to do with SEO.

But – Believe me. It REALLY Does.

  • It is different.
  • It is unique!
  • It even taps into the power that Spielberg and Obama are using!

We all know that YouTube videos and channels rank incredibly well.

And Google Hangouts combined with Youtube

Are getting serious attention right now.

Big name marketers have started using hangouts as a massive way

of reaching their audiences…. and exploding their bottom line in the process.

Has Marketing edged its big foot into manipulating or replacing  SEO?

What has Happened to SEO?  Where did all the Rules Go?

SEO is a changing game. But one thing stays constant….
And that is the provision that high quality content always wins.

Hangouts (by Google…. hint!)
Are gathering momentum.

This Hangout plugin

(also combined with the AWESOME bonus software for ranking them) will have your hangouts and channels boosting your rank FAST.
(how does  four hours – page 1 ! sound to you? ) Plus…use your description for
an extra boost when you include allowed direct links to your site or  Offer!

And if there has ever been an urgency around an SEO technique – it’s now.
Not because any ‘loophole‘ is closing.

Just the opposite actually.
Google is growing the hangout system in a major way…Plus there is Google+ that is

known for indexing and  ranking YouTube videos and Hangouts  Fast.

Here is a list of what this plugin can do:

Google Hangouts are REALLY gaining in popularity.
Chances are, that if you haven’t been on one recently – that you have been invited to one – or know about them.

SO DO YOUR LIST

Hangouts are awesome for so many things – including presentations, launches, customer support – heck even rock bands, Steven Spielberg and Barrack Obama used them!

But Hangouts are missing a few pieces to make them a serious alternative to Webinars.

Hangout Plugin gives the pieces of the puzzle that are MISSING from Google hangouts to make it a an easy to use serious player. 

  • Plug ‘N Play simplicity – setup hangouts in 5 steps from your WordPress dashboard.
  •   Provide Full Registration Facility – Hangouts have been  missing the ability to set a date and send registrations to the page – capturing leads.
  • (Hangout plugin integrates with major auto responders instantly too!)
  •  Provide reminder emails – Send emails to registered event attendees – making sure that the people don’t MISS the hangout – getting more people to the event on time.
  •  Allow Registered Leads To Be Exported –One click into csv files
  •  Maintain Complete BRANDING Control – This is massive – because the Hangout plugin embeds the hangout into YOUR site, the person is watching via youtube as you live stream the event, but the branding is all controlled by the site. (huge!!)
  •  Follow Up Email System Built In – After the event, send people automatic thank you emails and links to the replay (automatically done by youtube)

And here is the KICKER

This plugin will offer UNLIMITED seats, UNLIMITED events
and unlimited sites – for one incredibly low fee.

Where does the SEO and Marketing come from?  A powerful combination of quick ranking and the added advantage of emails, the ultimate marketing traffic tool. 

If you would like to take a look at another video

that shows the inside workings and setup Click Here.

Easy No monthly Fee Webinars, email integration with Aweber,  scheduled times,

combined with SEO and Marketing.  A no-brainer!

For some interesting reading about using Curation and Videos
Go and Read

 

 

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Leverage Your Marketing Skills: Social Marketing Works

Leverage Your Marketing Skills and Become a Professional Marketer

Facebook is approaching the threshold of looking like an overcrowded
marketplace instead of an online backyard cookout with friends and
family.

Friends and Family

Friends and Family
Jenny-Erickson-sx-stock-happy-family.jpg

Gossiping in a group or posting on your wall about your recent
vacation or how and where you traveled can inundate your sidebar or
news feed with ads for related travel bargains.

Make an innocent remark, “I won $1,000 playing poker in Las Vegas,
but lost it all back gambling on 21″  and watch the sidebar start
flipping!

Even the most innocent task can bring a revelation!

I recently searched (using FireFox and Google) for a tool to unclog
a frozen drain. Ended up searching in Lowe’s, Home Depot and Ace
Hardware. Never gave it a thought…but I have cookies that target
my local stores so if something is available it will show in stock or
when available.

I finally found the tool in stock at Ace Hardware and called to
verify and requested that it be put on hold for me. Closed my tab,
opened another and clicked on my Facebook sign in reminder so nicely
displayed by Fox Fire.

First Like and Comment I made….nothing to do with plumbing…but
the sidebar flipped and here comes an Ad from Home Depot with a
picture of the exact tool I had searched for with the CTA, “click and
pick up in my named local store.”

Shock!

Does this ad just display to me, or because my Facebook
account profile is almost unrestricted, is everything I see visible
to others that I’ve liked and commented on their post when it is in
my news feed?

What if I had a need for adult diapers and searched for them at
Wal-mart, Walgreen’s or even Costco. Would I have gotten the benefit
of an ad about adult diapers?

I know all this operates on cookies in one way or another as a fellow
marketer in another Facebook  group explained , but it still left a tingling
in my mind to find out if the “cookie thing” could be leveraged for
marketing.

Define who you are and optimize your marketing efforts.

Since most of us belong to several groups that promote online
marketing it is important to note:

When you visit and comment, you are defining yourself, giving away tidbits of persona and opinion in a way that brands you.

It  has become  important to put your actions and reactions into your marketing plan because who you are perceived to be is who you are to your online friends and colleagues.

Learn Some Marketing Skills to Make Your Work Easier

With this in mind, learning a few marketing skills is a “Good Thing”
as marketing Guru Martha Stewart is fond of saying. She is a
marketing Guru because she has branded herself so well that I don’t
need to explain who Martha Stewart is. You know who she is and what she does.

It is becoming more important to include marketing skills in almost
everything you do including liking and commenting on Facebook and
Twitter.

 

Learn to listen as a marketer.

There are some elements of listening that go beyond being friends.

Marketing requires active analysis of what you are hearing. You are searching for ways to connect with people, to make the most of opportunities and leverage your connections and relationships.

When joining a group, become aware of group characteristics, analyze membership focus and determine what these members are seeking that motivated them to become a part of this group.

While many groups are  set up by marketers of a particular product as a “Bonus” it also has the effect of gathering people with similar goals but with different levels of competence at implementing strategies to accomplish their marketing ambitions.

Use your group membership to watch and learn from the members who know what they are doing.  Make friends and contacts, not in a self serving way, but share what you learn and be helpful to others.  Giving always reaps a return.

Decide What You Want to Leverage by Using Facts & Figures

Leveraging connections and relationships in a group doesn’t work if
done blind without useable data.

You need an overall picture of who is what, what they are really doing and even being able to focus on insights about their targeted goals for connection to a customer base.

Google analytics might be helpful, try using Facebook’s new insights
tool to add the sites you’d like to watch onto one of your Fan pages
so that you get a comparison with what you are doing.

Cut through the guessing and check out the good and the bad.

It will give you a clue if you go look at the sites and determine what is making someones site improve and on the reverse..what caused a site to sink in the rating stats.

In Facebook the rankings seems to be calculated on the number of shares, comments and likes but with unknown values.  One reason being that a like can turn into a share from someone who saw the like from a friend, but not where you posted!

Use as much data as you can assemble and interpret it to make a
decision about who to connect with in order to learn what techniques they are using to optimize their marketing leverage.

This may seem self interested, but it is all part of you striving to  develop professional marketing skills.

An easy picture of all this can be illustrated by email list building programs that keep insisting that developing a relationship with your subscribers and treating them well is likely more important than building a list to begin with.  The bottom line is you can build a list, but if they unsubscribe…what have you accomplished?

How Do You Connect and Engage Varied Types of People

As a Marketer you come into contact with many types of people.

Good marketers realize the fact that people have different personality types it is necessary to learn how to approach and engage them based on their own particular likes and dislikes.

Since marketing can be defined as communicating, then tactful skills
must be developed for doing this important job.

There is an old social saying that I often heard from my Grandmother, “don’t say what you are thinking, but think about what you are saying.

Adding this particular social skill to your professional marketing
tool kit can make a difference. That old adage: Don’t discuss
Religion and Politics in polite society, has stuck around for a reason.

Most of the online people you are in contact with, you never meet
personally and don’t know how involved or passionate they are about either of these subjects, so it is a case of take care!

A timely recommendation is available is from Miss Manners:

Leverage your Marketing Assets

Every marketer I have met is on a budget. Traffic, branding,

engaging other marketers, other contacts and potential customers is dependent on your advertising budget.

Since many new start up marketers have a zero budget it is time to become creative.
Using Twitter, bloggers you like and follow, Facebook groups, friends and followers on Twitter and Facebook are assets that can be leveraged without a large cash outflow but at the expense of your valuable time.

Develop your own contact system for getting in touch with people who are on your targeting list.
How you reach them is important as many prefer Twitter or Facebook or even commenters on their blog and are more engaged
when contacted on their preferred medium.
Think about who you connect with in either of these mediums to create an efficient system and prioritize your resources for more results with less effort.

Keep Yourself Up to Date

Don’t hide your head in the sand. Keep up to date with what is going
on in the real world and connect it to your Marketing world. Watch the news, check out what is trending in Google, Facebook, YouTube, Twitter and even Pinterest.

Regardless of your intended market, if you just focus solely on that
one area it is easy to become disconnected.

Using popular and current events and information in your communications makes you an interesting and welcome contact.
Just look around Facebook for instance and notice whose posts have large numbers of comments and engagement.
Figure out how or what content or types of pictures the person is using to connect.

Concentrate on identifying what attracts peoples interest or pulls on their “heart strings” so that they keep returning, even if what is posted has been said in a slightly different way may times before.

Just an observation, posting about conquering an addiction, a chronic health issue, or even overcoming a big problem with your hosting company or a technical issue seems to draw in contacts who have or had a similar problem.  People love to talk about themselves so give them the opportunity.

Evaluate Your Marketing Efforts on a Schedule

It is easy to bury yourself in the details of what you are trying to
do, but teaching yourself to look at the overall picture of how you
are leveraging your marketing can be of immense benefit.

Planned haste in doing this doesn’t necessarily make waste, but optimizes your efforts and you become much more effective in your marketing. Schedule a time at least once a month to look at what you are using and doing and what kind of results you are getting.

How Can I Learn How To Do all this Leveraged Marketing?

Below is an excerpt from interesting article I picked up and read at Growth Hackers that focuses on using content marketing in
a different way. It includes some very valuable suggestions for several social marketing mediums and their use for Marketing:

“How to design successful social products with 3 habit-forming feedback loops by Andrew Chen On Twitter I’m @andrewchen.

Connecting content posters and consumers to drive relevance.

The way that content consumers participate in the feedback loop is
that they give feedback to content creators. But before they do that,
they need to have a method of picking what content is relevant to them on their home screens:

Picking people (Facebook, Twitter)
Picking topics (Quora, Stackexchange)
Leaderboards (Reddit, Hacker News)
Editorial curation (Medium)
Algorithmic curation (Flipboard, Prismatic)
Location (Foursquare, Highlight)
Anonymously matched (Secret)
… and more to be invented!

All of the above work, with different tradeoffs. Allowing people to
customize their content consumption based on people and topics is the
most scalable, but the hardest to get started. “

Access to the rest of the article: http://andrewchen.co/2014/03/17/how-to-design-successful-social-products-with-3-habit-forming-feedback-loops/

Another Way to educate yourself about Marketing:

Find a group that is interested in digital Marketing and join. Do a
search on Facebook and Google for digital marketing groups. Look them over and decide which one is offering what you need to learn.

People love to share their knowledge and techniques.

My recommendation: Growth Hackers this site is loaded with over-the-top Posts written by extremely knowledgeable people who are sharing.
Growth Hackers is free to join, plus you have the opportunity to make a contribution by posting there.

In Conclusion:

Leverage Marketing is a skill that every marketer needs to develop.
Marketing works online in the internet and is still just as effective offline.

Word of mouth, classified ads, magazines, television, bill boards and
radio…the list is endless of ways to market. Each type of marketing
has its own set of skills that are required to become  effective at using it.
Decide on your marketing category and develop your skills.  The payoff will be worth working for.

Cararta

 

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Pinterest What? Find the How at Marketing MiniClasses

Review: Marketing MiniClasses-What You Get When You Join!

Helping you to Succeed with all the Support you Need

is blazed across the top of the membership home page, if you just type in the url and go to see what it is all about!. Or just click here to take a look!   http://MarketingMiniclasses.com/

 

Marketing MiniClasses

Marketing MiniClasses

or later if you want a detailed list of what is in this Membership see it on
the Sales page and check it out here: http://cararta.com/likes/MarketingMc  This is my link to the sales page, so if you want a complete  explanation  of what is on offer this is the  place to read about the Marketing MiniClasses and how it is set up.

Since I was surprised with a gift of membership….picked by Barry Wells….I was aware that part of
the gift required a review of the Membership posted on my Blog as part of my acceptance and use.

Unfortunately at the same time as I acquired this opportunity to become a member of a group that promised help when you need it...just ask a question and get an answer, I became involved with Host Gator in having to redo almost every blog or website I had listed in my account with them because I was using to much CPU.

Never occurred to me to come back to the membership and ask for help….just kept plugging along on my own.
Used almost three months of time that I could ill afford to eventually solve the problem!

At the same time, there was a hiccup with the Membership site…they decided to change their setup and did, so sometimes
when I came back to watch a WordPress video or look for something…I sometimes had a problem logging in, because my Gmail
email address that I use to get updates from the membership kept hiding them so, finding what I wanted to use was a chore!

But, I really wasn’t alone.

Barry Wells, my chosen mentor…(I abducted him from Facebook and could always manage a comment with his name
highlighted so I’d get an answer or suggestion to help me out with my struggle with Host Gator!)

Also because he was added onto the Membership staff, he noticed
my unsuccesssful login efforts and got my correct log in information to me via Facebook Chat which meant I got it right away and didn’t need to depend on an overloaded email box!

I do a lot of posting, sometimes on Twitter and my Facebook Fan pages, but felt I had a problem with using Pinterest!
So today,  I’ll not be doing a complete review of this whole membership program.

Barry did a great review of the Membership and posted it on his Blog
You can read it here:  Marketing Mini classes All is Revealed  that details every thing on the site!

Plus there is another great review written in May by Donald MacLeod :  Marketing MiniClasses   Which details every hidey hole on the site!

I like this small excerpt from Barry Wells article (Link Above):

Sharing is caring…
If you’ve enjoyed this post and the tour of Marketing Mini Classes then please use the tools available to share it with your friends and followers. Who knows, it could be just what they have been hoping for.

Now down to the real business of this post.

I decided that since I am a member (still in good standing) to use the course that is provided on how to use Pinterest.
Found my new credentials, logged in, opened up the course…and starting watching the videos.
One thing I’m happy with is that they are short!

Learn How to Really Use Pinterest!  The Easy Way.

It makes it much easier to go sign into my Pinterest account and work along with the videos as
I learn things I never knew about Pinterest!

Since we are all involved with blogging for two good reasons….helping others learn what they need to know to hopefully become successful bloggers and at the same time earn some income to help support our efforts, then using Pinterest as a Social sharing place seemed logical!

I was grateful to discover that Pinterest at this time doesn’t seem to mind links to your website or even affiliate links!

A Membership With Great Support

A Membership With Great Support

So I went to Pinterest and made some changes…edited       some of the descriptions, because you can put a working  link in a description!

Take a Look!

Now that is a great  improvement over what I had there     before!

I still have some more work to do to finish the complete

Pinterest course,  more than half way through.

Sharing on Pinterest is the clue…just like sharing on

Facebook is important.

Something important I found out in this course is the

importance of using keywords….even on Pinterest SEO

counts.

If your curiosity isn’t peaked yet, I think you need to go

to Facebook and join our group….comment and get  acquainted with some of the members or our group.

Here, I’ll make it easy:   Marketing MiniClasses on Facebook 

If you know a friend who is having a hard time learning what they need to know about Blogging, Using Videos, Marketing and trying to make money on the internet…then share our Marketing Miniclasses with them.   Since I am only about one half way through the Pinterest program, I’ll come back at a later and update on what else I have learned.  Cararta Likes Marketing MiniClasses

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Viral Videos How This One Happened

Viral Videos, Accidents or Planned?

Was this one Planned?

I couldn’t take my eyes off this when I first ran across it on YouTube.

The Number of views in less than a week are astounding.   Now it turns out that it is a project created by College Students completing their Media Degrees…..to be deemed successful required 100,000  views.

Since their category included animals and children  the two most popular categories on YouTube…they probably did it in 20 minutes!

Here is a video with the  disclaimer stating that the video was the work of students.   The original video posted by another student explaining about how it was done  was removed, but here is a very short one from the school showing how they “constructed” the Eagle.

Cararta

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  • What the World is Looking For

  • What the World is Searching For