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Copy Writing Skills

With the help of  Cararta Skipper you can begin learning copy writing skills

Visit us today to get your Free Membership in Power Writing  to upgrade your copy writing skills. 

Practice makes Perfect if you Have Help

!Just to start you thinking, 

I have included these two  Videos of Gary Halbert at a seminar explaining how to sell

 Emu Oil.

It is Funny and instructive at the same time!    

Just below the first Video is  the Second part!  

Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail,  Ads in a magazine, or on TV:   it doesn’t matter.

What is important is  to develop a  different point of view to write good copy that will sell.   Change your ideas especially about  a  Products Features and a Products Benefits because they are  two entirely different things.    Features describe what the product will do.   Benefits are what the Features Produce.

Many times we get lost in describing  features as benefits,  Just a quick example:  We have a software that will automatically post our pre-written content to our blog.

The Features are:  1. automation of a formerly manual time consuming  task.  2. Can be set to post the number of articles  we want on certain days or dates:  especially useful on membership sites!

The Benefits Are:  1.  time saved so can do  more work in less  time,  2. Keeps site up to date  improving Google ratings because blog always has fresh content.  3  Better ranking improves site traffic with the added benefit of  improved  opt ins to mailing list and more onsite  sales.   All of which translate into……More Money!   The Ultimate Benefit.    If the plugin has been tested then it  would be easy to describe all these great benefits using facts and figures

             Like  “I sold $1001.98  more in two weeks and added 123 new subscriber to my email list.”  after installing this Marvelous plugin. 

The idea is easy, once you break down  what you are selling into its real parts:  Features….what it can do… and the Important Part…Benefits.  Suddenly copy writing become clear as a bell and much easier to deal with.

Of course copy writing has a lot more to it than just enumerating  features and benefits.  There is the Human element that needs to be engaged with what we are saying or it is all in vain.

Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing .  He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….

Click here to get your Power Copy Writing Membership  Free (normally $27.00) which includes a list of  amazing Trigger words that work like magic.

Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all.  Check out this article at  Adrienne Smith.

Or for something interesting in the way of a writing helper go Read Here

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