With the help of Cararta Skipper you can begin learning copy writing skills
Visit us today to get your Free Membership in Power Writing to upgrade your copy writing skills.
!Just to start you thinking,
I have included these two Videos of Gary Halbert at a seminar explaining how to sell
It is Funny and instructive at the same time!
Just below the first Video is the Second part!
Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail, Ads in a magazine, or on TV: it doesn’t matter.
What is important is to develop a different point of view to write good copy that will sell. Change your ideas especially about a Products Features and a Products Benefits because they are two entirely different things. Features describe what the product will do. Benefits are what the Features Produce.
Many times we get lost in describing features as benefits, Just a quick example: We have a software that will automatically post our pre-written content to our blog.
The Features are: 1. automation of a formerly manual time consuming task. 2. Can be set to post the number of articles we want on certain days or dates: especially useful on membership sites!
The Benefits Are: 1. time saved so can do more work in less time, 2. Keeps site up to date improving Google ratings because blog always has fresh content. 3 Better ranking improves site traffic with the added benefit of improved opt ins to mailing list and more onsite sales. All of which translate into……More Money! The Ultimate Benefit. If the plugin has been tested then it would be easy to describe all these great benefits using facts and figures
Like “I sold $1001.98 more in two weeks and added 123 new subscriber to my email list.” after installing this Marvelous plugin.
The idea is easy, once you break down what you are selling into its real parts: Features….what it can do… and the Important Part…Benefits. Suddenly copy writing become clear as a bell and much easier to deal with.
Of course copy writing has a lot more to it than just enumerating features and benefits. There is the Human element that needs to be engaged with what we are saying or it is all in vain.
Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing . He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….
Click here to get your Power Copy Writing Membership Free (normally $27.00) which includes a list of amazing Trigger words that work like magic.
Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all. Check out this article at Adrienne Smith.
Or for something interesting in the way of a writing helper go Read Here