Tag: effective copy writing

Copy Writing Skills

With the help of  Cararta Skipper you can begin learning copy writing skills

Visit us today to get your Free Membership in Power Writing  to upgrade your copy writing skills. 

Practice makes Perfect if you Have Help

!Just to start you thinking, 

I have included these two  Videos of Gary Halbert at a seminar explaining how to sell

 Emu Oil.

It is Funny and instructive at the same time!    

Just below the first Video is  the Second part!  

Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail,  Ads in a magazine, or on TV:   it doesn’t matter.

What is important is  to develop a  different point of view to write good copy that will sell.   Change your ideas especially about  a  Products Features and a Products Benefits because they are  two entirely different things.    Features describe what the product will do.   Benefits are what the Features Produce.

Many times we get lost in describing  features as benefits,  Just a quick example:  We have a software that will automatically post our pre-written content to our blog.

The Features are:  1. automation of a formerly manual time consuming  task.  2. Can be set to post the number of articles  we want on certain days or dates:  especially useful on membership sites!

The Benefits Are:  1.  time saved so can do  more work in less  time,  2. Keeps site up to date  improving Google ratings because blog always has fresh content.  3  Better ranking improves site traffic with the added benefit of  improved  opt ins to mailing list and more onsite  sales.   All of which translate into……More Money!   The Ultimate Benefit.    If the plugin has been tested then it  would be easy to describe all these great benefits using facts and figures

             Like  “I sold $1001.98  more in two weeks and added 123 new subscriber to my email list.”  after installing this Marvelous plugin. 

The idea is easy, once you break down  what you are selling into its real parts:  Features….what it can do… and the Important Part…Benefits.  Suddenly copy writing become clear as a bell and much easier to deal with.

Of course copy writing has a lot more to it than just enumerating  features and benefits.  There is the Human element that needs to be engaged with what we are saying or it is all in vain.

Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing .  He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….

Click here to get your Power Copy Writing Membership  Free (normally $27.00) which includes a list of  amazing Trigger words that work like magic.

Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all.  Check out this article at  Adrienne Smith.

Or for something interesting in the way of a writing helper go Read Here

Tagged As: , , , , , , , , ,

Can You Build an Email List….Just Using Articles on Your Blog?

Cararta and Andrew

Cararta and Andrew

Still working on building an email list….

Know I need one, Think I want one,
but have a feeling of dread at writing emails, emails email ……

Don’t mind writing articles, even comments aren’t bad…
but emails……………….hard time connecting

I know, I’ll just copy Robert Plank’s  emails to me….
put them in a file and do a little editing
or since I would like to do a little affiliate marketing and have some
great products like Back up Creator…That Paper Plate Theme thing …even PodCast
Crusher  I’m sure there is an email left over in my overflowing box…

What is Facebook Doing to Emails as a Sales Vehicle?

But talking about emails and how all these social things..may or may not affect emails……..google plus did something
strange…I have this site about Diabetes…went into the valley lately..
a friend said he finally found me on page 43 if searching for sugar control  like (just type it in an look)

Well, I did a proxy search tonight….guess who is on page 1 number 1 for
a post I did on my site August, 2012 and left a Facebook comment somewhere about it
that G+ picked up and decided it liked…even if old….
and no SEO in title but did make it into the first sentence….

Sugar Control Diet Facebook Number One for a Day

Sugar Control Diet Facebook Number One for a Day


“Some foods strange to the regular American diet are recommended in this diet cookbook and blood sugar control plan! “

Plus Andrew (my Orange and White buddy) and I are sitting there taking it all in….

Does a Picture help With Rankings on Google + or Google?

Almost every results on that page had a picture…My picture was my gravatar guess a picture is a picture.

Maybe we need to develop a different POV….there are always new people
coming into the internet…getting interested in Marketing and Blogging so maybe their
email boxes aren’t overflowing ….yet.

About any of this, there is one thing that is a MUST…
be consistent..

  • posting,
  • commenting,
  • sending your emails

If nothing else make yourself a schedule like my Grandma did:

Monday washing (laundry)
Tuesday Ironing (pillow cases first so can make up the beds)
(takes a long time when you heat the irons on a wood burning stove) .
Wednesday go to church
Thursday churn the butter
Friday weed the garden (her domain-the men did the big cotton & corn fields)
Saturday Bathe all the children…8 grandchildren she took care of including me!
Sunday Church and Sunday Dinner (at home)

In addition to the above she had a few jobs that were done daily:

milk Bessie and the heifer…(delegated to me & my cousin Ralph)

Cook for 8 children & 3 to 5 adults….add 4 more adults on the weekend (parents of the 8 children …home from jobs in town at the “Mill”)
Breakfast:
Ham, Bacon, Sausage, Biscuits,milk gravy and grits & eggs. Fruit…canned or fresh
pack lunches for the men to take to the fields along with quart jars of “Sweet Tea”

Lunch for kids usually breakfast left overs, even cornbread and milk

Dinner: Smoked ham or pork from the smoke house, vegetables..fresh or her own canned from the garden. Cornbread and biscuits…

No electricity, no refrigeration except for “spring house” to keep milk and butter.
At night all leftovers were fed to the pigs…called Slopping the hogs...along with
un shelled ears of corn…..pea shells..

Oh yeah,

feed the chickens and gather the eggs every day…and lock them in the hen house at night….anything that moves likes to eat chickens..hawks, foxes, possums, raccoons, mink and wild cats (baby sized mountain lions never saw one, but Grandpa said they are there and you would hear them talking to the world at night).

A few other little jobs added in…sweep, mop, make lye soap to do laundry, dishes
and even wash the floors….make up all those beds, clean out the fireplace,
clean out the wood burning kitchen stove (save the ashes for making soap)

Delegating and outsourcing she knew….

The boys brought buckets of water up from the spring down in the “holler” to
fill up the reservoir in the stove (hot water to dish washing),
Water for the chickens, pigs, mules, horses and fill up the water can on the back porch,

Girls…do dishes or help by drying and putting away..wipe down the stove with
Lard to make it shine….clean the lamp shades (kerosene and they smoked) help with the chickens and churning the butter.  On wash day bat the clothes, run the wringer, help hang up the clothes to dry.

Entrepreneur before the word was invented:

Traded extra eggs for some butter from a neighbor..she liked her mold with
flower pictures on the butter….ours was just round and plain!

Traded cured ham for beef roast with another neighbor.

She didn’t write it down…just got up every day and Did It.

She was as methodical and organized as Robert any day of the week.

Hmmm….and here I am ‘ whining about writing a few emails.

Really wish I was
my Grandmothers Daughter like my younger sister is…

Up early and go from dawn to dusk without stopping.

David Whitfield
Hi Cararta,

Really nice rant . . . uuuh article.

But I don’t get it?

If you can write like you just showed us you already have the key to reader engagement, and emails.

Just add a few curiosity triggers, some questions for them to ask themselves and maybe respond to you with and divide your articles up into 2 or 3 parts hook a few together,

add some points about your product or an affiliate product (with a link in SOME of your mails) related to the area your list is in

and before you know it you have an email sequence built.

Load those into your autoresponder a day or 2 apart from each other and

vola, you have folks opening your mails right and left because they want to hear what you are saying.

That builds your credibility and helps spur folks on to open your mails and links that are inside.

Keep me posted how you progress
warmly
David
David-Whitfield.com

In case you thought I’ve lost it.  All of the above was a comment I left on Robert Planks Blog

and a response from  a Very Nice David Whitfield.

On an article titled:

The Worst Kept Secret of Internet Marketing: Email Every Day, Sell Every Day,

Make Money Every Day

which I was reading to get some ideas and inspiration to build an email list.

So if I want an email list to worry about sending emails to, I’ve decided to write about my thought process, lack of action (that comment was in June, 2013!), can’t say I don’t take my time!

AND  what I have been doing to make some progress.  I have two processes that I am using,

so if you want a click through, either check out that text link right below the header on this page or zip over to

Cararta.com  where things are nice and neat and easy.

Question.  Do you have something that you work on, almost finish and then Hit the Big Road Block

and it is still sitting there?

I could have started this months ago, but I just couldn’t make myself create a folder on my site to upload my Gimmie  (that’s a give away for the non slangers)  into.

I think the mental exertion to make the decision and do it was much more stressful that the actual doing!

How about you?  Still wrestling in your head?

 

Tagged As: , , , , ,

SEO Keywords for the Future: Audio not Written Text

Is the future of SEO and Keyword Optimization Changing?

Is the future of SEO for keywords wrapped in Oral queries and not what you type in on your PC or mobile keyboard?
I started my morning with my usual habit: Log into C-panel and check the links in awstats on SkipperWorks, trying to figure out what keywords are being linked to!

If you aren’t in the know, I’ve had a huge problem with this nice collection of Chinese bots…haven’t figured out if they are really searching for information or just spamming my site…I mean 1,868,323 “Hits” so far this month and going strong.

They all link to one article….every one. I had almost as many 400 errors as hits from them. Took a chance and changed the title of the article…just added one word to the front end of the title and edited the perma link.

My Chinese bots dutifully followed the article, so now I am getting a soup can full of 302s instead of 400s.

But this interesting experiment isn’t what I want to talk about today!

Do You Spend To Much Time Learning SEO and not Doing?

I, unfortunately tend to stay to much in the “learning” phase of blogging, instead of the Doing it Now and make some needed cash! Just to put things into perspective, I definitely have a deficit when it comes to doing my SEO….find a good keyword and some extras and write an article including them all.

Think I was following a link from Lisa Magoulas and ended up on Moz.com and started reading an article by Will Critchlow about using voice queries to do searches on the phone….

His initial take was that voice navigation instead of typing in keywords wasn’t going to make it!
In his own defense he presented a lot of reasons why he came to this conclusion….The whole article is here: http://moz.com/blog/i-think-i-might-have-been-wrong-about-voice-search for your convenience in checking it out!

To make a long story shorter, Will thinks  that Google has developed and is refining  the process of doing “audio or voice” searches which combines minimum input with your personal information to return the results you want immediately.

Remember that laughed at social sharing thing called Google + that hardly anyone uses?   Hangouts?  Google Chat?

SEO and Your YouTube Videos…Sound Counts as Much as Text?

I know from listening to Ray Lane the Video Guy that he recommends repeating your YouTube video title and your major keyword (which should be in the title) when you begin talking on your videos…all for the SEO benefits…

He seems to think that these “Audio” keywords are just as important or even more important than those tags we enter and keywords sprinkled into the description.

Since Keyword optimization is part of my active quest for ranking my site (wrong goal, Google ranks Pages not sites!) I was happy to run across this article and some of the gold included.

It all goes back to why some of my videos rank quickly and others just sit there unless I Tweet or Facebook them to get some traffic! Definitely videos with a voice over, even not keyword optimized seem to do better than the ones with music.

Since you can now end up with a Google or is it Youtube transcription on your video…should you be doing your own transcript and attaching it to your videos?

If one is attached, you can edit it and include your marvelous keywords in the first line and sprinkle them down in the body and at the end….just as if you were writing an article to post on your blog…

Somewhere I read that the transcript doesn’t even need to make sense, just give the “robots” an indication of what the video is all about.

The reasoning was that most transcripts furnished by Youtube often don’t reflect exactly what is being said in the video…so the theory expounded was just add your keywords where you want them.

Which brings me to the real reason I was so interested in this article about Voice Querying instead of typing in keywords. I am looking for a program that will take the audio from a video and type it out for you….Instant transcript…instead of paying a service (can’t afford right now) to do the time consuming work for you.

I’ve looked at several add ons in Google Chrome but they aren’t rated that reliable just yet.

Anyone have the name or a link to a program they have used to produce transcripts that doesn’t break the bank?

I’d be interested…leave a comment and let me know!

Just below are two links for some really interesting info on SEO…I am an affiliate for both..so be warned!  But they explain it so much better than I can here…worth reading the sales page for the good…think both also give away a free ebook just for looking.

Interesting Information about SEO and backlinks Click Here!

Another Program with some Information you might like to apply to your site Click Here!

Back Link Beast

Back Link Beast

Tagged As: , , , , , , , , , , ,

5 Power Copy Writing Techniques That Keep Readers Interested

Want to Know How to write Power Copy

that Keeps Readers Interested?

Here is the Answer: 5 Great Tips for Copy Writing

Effective copy writing is a must if you are engaged in selling on the internet.

Discover the 5 tips that you need to capture your readers attention, scale it up to hypnotized interest and keep them reading.

Before you begin your copy writing adventure, realize that a good piece of copy is very dependent on the message you are trying to send and how relevant what you write is to that message.

Copy is like the Steak in a Great Dinner at the Steak House.

It doesn’t matter if you have

  • a great Salad,
  • wonderful Baked Potato and
  • a scrumptious Dessert…
  • if the Steak is bad e.g.,
  • under cooked, burned,
  • served cold,
  • wrong spices on it,

then the whole dinner is sabotaged.

The Same Thing Happens With Writing Copy.

You as a Writer, just like the Chef at the Steak House,

need to invest some time in acquiring the tools and skills that you need to write not just good but Power Copy.

If you don’t invest the time,

then you miss out by writing copy that misses the mark…

that doesn’t provide the “Steak” for your Copy Dinner and

ends up ineffective and unread just like the “Bad Steak” that wasn’t eaten or enjoyed.

Tip Number 2. Down and Dirty

You gotta know something about what you intend to write about.

Fiction this ain’t.

Copy Writing is All your content.  Articles, Headlines, Videos.. It keeps your Business Working!

Copy Writing is All your content. Articles, Headlines, Videos.. It keeps your Business Working!

Fairy tales are great for kids but perceptive readers who are interested in and knowledgeable about your copy message will quickly dismiss your offering and leave if you don’t have accurate relevant information for them.

If you are like me and tried to compose copy describing the best way to rebuild a diesel engine, what could you write?

I’d be inclined to direct them to the nearest diesel mechanic! But this isn’t what good copy writers do.

To shed some light on the subject, find a diesel mechanic and interview him or her. Find some repair manuals, do it yourself guides and even a good encyclopedia and dig into them.

Research is a great tool for writers and it pays off.

When you have your facts in hand, along with references for where you got the information, then start writing!

Tip Number 3. The Customer is always Right!

You need to relate to your readers or audience by “talking” to them in a “voice” they are comfortable with.

In other words find out what your customer is interested in and write copy that will perk their interest and keep them reading.

Remember your mechanic interview?

Really listen to the mechanics words and how they were presented and emphasized.

Words you don’t understand, research because if the mechanic thought them important, then your potential customer will be hypnotized by getting “real” information from a pro!

Something important to remember: What is the reading level of the person you to whom you are directing this great power copy? Back to Research!

Know who you are “talking to” and incorporate language that can be read, understood and related to by your reader.

It wouldn’t make sense to write about the Latest Fads in Eye Makeup for Teens and use vernacular more suited to Grandma zipping around on the golf course in the Retirement Village in Florida!

Keep in mind, this power copy message you are writing is

  • factual,
  • informative,
  • stimulates the imagination and

you wouldn’t be writing it unless you wanted to sell something.

Tip Number 4. Incorporate the Use of Correct Grammar

Don’t lose your authority and professionalism by using incorrect grammar, overlooking spelling errors and in general disrespecting your reader by not caring about your presentation.

You don’t want to be labeled as an amateur and detract from your Expert Rating because of careless mistakes.

Tip Number 5. The Almighty Headline

Get this right and you have it made.

Get it wrong and lose 7 out of 10 readers… well not readers… just a glance, a quick look for a second or two, not interested and don’t read.  Gone.

How, How To, New, To (the person you are

targeting), Save, and even Free are often good

Beginners for Headlines and Numbers work too.

The human mind perceives numbers in a different part of the physical brain and processes them a little longer than just plain text, so maybe you get an extra glance!

One theory is that the mind tries to calculate the value of a number as opposed to just absorbing the information presented in text.

Now to the end.

Remember who you are writing for… your potential customer. Focus on making your power copy understandable, relevant and even that plain word: likeable.

Your job is to entice a response from your reader e.g.,

  • buy,
  • sign up,
  • enroll,
  • get a simple Facebook like or
  • even just complete a survey.

Keep it simple and direct and targeted on your product or idea and finally enjoy what you are doing and pass that pleasure on to your readers.

I, Cararta Skipper continue with research into writing Power Copy for Articles and Sales Pages.

Just for reading and paying attention you have a gift waiting for you at http://CarartaSkipper.com/powercopy.

There you can Discover 12 Power Copy words that work like magic to increase your response rate.

To get your Magic words sign up for a Silver Membership in my  Power Copy Club (no credit card required with this link!) http://CarartaSkipper.com/powercopy

(c) Copyright- Skipper Works, Tn. U.S. all rights reserved world wide

Article Source: http://EzineArticles.com/?expert=Cararta_Skipper
http://EzineArticles.com/?5-Power-Copy-Writing-Techniques-That-Keep-Readers-Interested&id=7188776

Thank you for coming by and Reading.

If you like, you may comment below (comments are open)  put your one allowed link in the url box and not in the comment please.

Constructive criticism is allowed and so are Likes and Shares.   Later. C.

 

 

Tagged As: , , , , , , , , , , , , ,

  • What the World is Looking For