Tag: copy writing

Copy Writing Skills

With the help of  Cararta Skipper you can begin learning copy writing skills

Visit us today to get your Free Membership in Power Writing  to upgrade your copy writing skills. 

Practice makes Perfect if you Have Help

!Just to start you thinking, 

I have included these two  Videos of Gary Halbert at a seminar explaining how to sell

 Emu Oil.

It is Funny and instructive at the same time!    

Just below the first Video is  the Second part!  

Just so you will know, It isn’t really about Emu Oil, it is about anything you want to sell Online or using Snail Mail,  Ads in a magazine, or on TV:   it doesn’t matter.

What is important is  to develop a  different point of view to write good copy that will sell.   Change your ideas especially about  a  Products Features and a Products Benefits because they are  two entirely different things.    Features describe what the product will do.   Benefits are what the Features Produce.

Many times we get lost in describing  features as benefits,  Just a quick example:  We have a software that will automatically post our pre-written content to our blog.

The Features are:  1. automation of a formerly manual time consuming  task.  2. Can be set to post the number of articles  we want on certain days or dates:  especially useful on membership sites!

The Benefits Are:  1.  time saved so can do  more work in less  time,  2. Keeps site up to date  improving Google ratings because blog always has fresh content.  3  Better ranking improves site traffic with the added benefit of  improved  opt ins to mailing list and more onsite  sales.   All of which translate into……More Money!   The Ultimate Benefit.    If the plugin has been tested then it  would be easy to describe all these great benefits using facts and figures

             Like  “I sold $1001.98  more in two weeks and added 123 new subscriber to my email list.”  after installing this Marvelous plugin. 

The idea is easy, once you break down  what you are selling into its real parts:  Features….what it can do… and the Important Part…Benefits.  Suddenly copy writing become clear as a bell and much easier to deal with.

Of course copy writing has a lot more to it than just enumerating  features and benefits.  There is the Human element that needs to be engaged with what we are saying or it is all in vain.

Listen to Gary Halbert in the videos below and you will get a lesson in sales strategy plus some tried and true Tips on copy writing .  He is using a flashlight to read what he wrote because of sight problems that were later corrected with surgery….

Click here to get your Power Copy Writing Membership  Free (normally $27.00) which includes a list of  amazing Trigger words that work like magic.

Just in case you get caught in that trap called Writers Block, I have added a link to a friends blog about overcoming this Big Block to Productivity that sometimes catches up all.  Check out this article at  Adrienne Smith.

Or for something interesting in the way of a writing helper go Read Here

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5 Power Copy Writing Techniques That Keep Readers Interested

Want to Know How to write Power Copy

that Keeps Readers Interested?

Here is the Answer: 5 Great Tips for Copy Writing

Effective copy writing is a must if you are engaged in selling on the internet.

Discover the 5 tips that you need to capture your readers attention, scale it up to hypnotized interest and keep them reading.

Before you begin your copy writing adventure, realize that a good piece of copy is very dependent on the message you are trying to send and how relevant what you write is to that message.

Copy is like the Steak in a Great Dinner at the Steak House.

It doesn’t matter if you have

  • a great Salad,
  • wonderful Baked Potato and
  • a scrumptious Dessert…
  • if the Steak is bad e.g.,
  • under cooked, burned,
  • served cold,
  • wrong spices on it,

then the whole dinner is sabotaged.

The Same Thing Happens With Writing Copy.

You as a Writer, just like the Chef at the Steak House,

need to invest some time in acquiring the tools and skills that you need to write not just good but Power Copy.

If you don’t invest the time,

then you miss out by writing copy that misses the mark…

that doesn’t provide the “Steak” for your Copy Dinner and

ends up ineffective and unread just like the “Bad Steak” that wasn’t eaten or enjoyed.

Tip Number 2. Down and Dirty

You gotta know something about what you intend to write about.

Fiction this ain’t.

Copy Writing is All your content.  Articles, Headlines, Videos.. It keeps your Business Working!

Copy Writing is All your content. Articles, Headlines, Videos.. It keeps your Business Working!

Fairy tales are great for kids but perceptive readers who are interested in and knowledgeable about your copy message will quickly dismiss your offering and leave if you don’t have accurate relevant information for them.

If you are like me and tried to compose copy describing the best way to rebuild a diesel engine, what could you write?

I’d be inclined to direct them to the nearest diesel mechanic! But this isn’t what good copy writers do.

To shed some light on the subject, find a diesel mechanic and interview him or her. Find some repair manuals, do it yourself guides and even a good encyclopedia and dig into them.

Research is a great tool for writers and it pays off.

When you have your facts in hand, along with references for where you got the information, then start writing!

Tip Number 3. The Customer is always Right!

You need to relate to your readers or audience by “talking” to them in a “voice” they are comfortable with.

In other words find out what your customer is interested in and write copy that will perk their interest and keep them reading.

Remember your mechanic interview?

Really listen to the mechanics words and how they were presented and emphasized.

Words you don’t understand, research because if the mechanic thought them important, then your potential customer will be hypnotized by getting “real” information from a pro!

Something important to remember: What is the reading level of the person you to whom you are directing this great power copy? Back to Research!

Know who you are “talking to” and incorporate language that can be read, understood and related to by your reader.

It wouldn’t make sense to write about the Latest Fads in Eye Makeup for Teens and use vernacular more suited to Grandma zipping around on the golf course in the Retirement Village in Florida!

Keep in mind, this power copy message you are writing is

  • factual,
  • informative,
  • stimulates the imagination and

you wouldn’t be writing it unless you wanted to sell something.

Tip Number 4. Incorporate the Use of Correct Grammar

Don’t lose your authority and professionalism by using incorrect grammar, overlooking spelling errors and in general disrespecting your reader by not caring about your presentation.

You don’t want to be labeled as an amateur and detract from your Expert Rating because of careless mistakes.

Tip Number 5. The Almighty Headline

Get this right and you have it made.

Get it wrong and lose 7 out of 10 readers… well not readers… just a glance, a quick look for a second or two, not interested and don’t read.  Gone.

How, How To, New, To (the person you are

targeting), Save, and even Free are often good

Beginners for Headlines and Numbers work too.

The human mind perceives numbers in a different part of the physical brain and processes them a little longer than just plain text, so maybe you get an extra glance!

One theory is that the mind tries to calculate the value of a number as opposed to just absorbing the information presented in text.

Now to the end.

Remember who you are writing for… your potential customer. Focus on making your power copy understandable, relevant and even that plain word: likeable.

Your job is to entice a response from your reader e.g.,

  • buy,
  • sign up,
  • enroll,
  • get a simple Facebook like or
  • even just complete a survey.

Keep it simple and direct and targeted on your product or idea and finally enjoy what you are doing and pass that pleasure on to your readers.

I, Cararta Skipper continue with research into writing Power Copy for Articles and Sales Pages.

Just for reading and paying attention you have a gift waiting for you at http://CarartaSkipper.com/powercopy.

There you can Discover 12 Power Copy words that work like magic to increase your response rate.

To get your Magic words sign up for a Silver Membership in my  Power Copy Club (no credit card required with this link!) http://CarartaSkipper.com/powercopy

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Thank you for coming by and Reading.

If you like, you may comment below (comments are open)  put your one allowed link in the url box and not in the comment please.

Constructive criticism is allowed and so are Likes and Shares.   Later. C.



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