Tag: blogging tactics

Marketing Got You Down? Here is a Solution that Often Solves The Problem

Marketing isn’t always Easy!

Running a Blog and posting endless content is fine, if it helps your readers and at the same time increases traffic to your site and even helps you make a little money once in awhile!

I love helping people solve problems…it is just part of my nature, but I also need to acquire some cash every now and then just to keep the show on the road.

To be exact, my younger sister remarked recently that I loved telling people what to do and how to do it -more than I like to eat. Hmm…not so sure about that, but:

Is Your Traffic Not Converting?  Just Friendly Lookers?

I ran across this slide show by my friend Jeremy and thought I’d share it with you.

If you have traffic to your blog, but what you are selling isn’t breaking the bank then take a few minutes and enjoy this.

You will learn some truths about Marketing and Conversions….the real secret to survival in this world of cutthroat competition.

Enjoy and leave a comment below or a Like  as a Thanks for sharing!

The link above goes Back to Youtube where This slideshow was posted in 2010, but every word on it is just as true today as it was two years ago.  Evergreen Advice.
Those buttons below will allow you to comment on Facebook, Twitter or Pinterest…Try them out!
Here is Jeremy’s Article from Ezine that tells the story

Expert Author Jeremy A Gislason

People who want to improve their website conversion rate are on the right path. After all, if there’s a way to make more money from the same amount of visitors, then there’s no reason why they shouldn’t pursue it, right?

However, improving your online conversion rate isn’t as easy as it seems. Think about it. How can you persuade lurking visitors to actually make a purchase when they only want to “look around?” And how can you convince customers to buy more than they’ve set out to? Think no more! This article will teach you what you need to know about getting more sales from your visitors.

Conversion Booster #1: Be Very Subtle.

Perhaps the easiest customers to persuade are those who have bought from you before. For one, you’ve already succeeded once. And for another, you now have a better idea of the kind of people you’re dealing with.

One example is a customer who has bought a beginner’s scrap-booking kit from you last month. Obviously, that customer is now done with it and has come looking for something new.

If you want to get that person to buy from you again, don’t look too eager to make a profit. Avoid putting up copies that say, “if you bought x scrapbook, then you should definitely buy the y scrapbook!” That’s just such a turn off.

Instead, direct your focus on your customer. Amazon’s “people who have bought x also bought y” is a good strategy. It gives customers options and insights without being forced to actually make a purchase.

Conversion Booster #2: Create a Simple Survey.

A survey is a great way to improve online conversion rate. Why? Because it gives you insight as to why people aren’t buying as much, what kinds of products they like and what they don’t like… straight from the horse’s mouth!

Knowing all these things can help you figure out what other products you can introduce to your customers and what else you can do to spark their interest.

When making a survey, make sure to give your customers choices (but limit them to two or three) on what to answer. This will help speed up the tallying process and will give you a clear answer on what needs to be done! By using a survey, you’re getting your input straight from the source.

Conversion Booster #3: Use Live Chat.

If you want to hear more from the people who visit your website, you might want to consider setting up a live chat on your page. This enables visitors (even non-customers) to leave comments and suggestions which might prove to be useful information.

In real time, you’ll be able to know that one particular visitor is looking for a specific e-Book which you don’t have yet. You’ll also learn that another visitor liked your review on product b and is now thinking of buying it.

However, live chats also come with risks. Some people might leave a less than flattering message on the chat, too. The decision is up to you.

Conversion Booster #4: Keep Payment Methods Simple.

Another effective way to improve website conversion rate is to keep the payment methods simple. People like efficiency. No matter what kind of customer they are (either those who look around first or those who know exactly what they want), in the end, they all want payment to be swift and painless.

No customer wants to deal with too many processes just to complete one purchase. The more efficient your system is, the better. If you’ve been having glitches, you’d better make the time to sort that out before putting your website back up again.

One aggravated customer could spell disaster for your online reputation. Keep in mind that word-of-mouth spreads fast. On the other hand, if a customer has bought something from you before and has had no trouble processing payment, then you can have more chances of getting a repeat purchase in the future (as long as they want or need the product, of course).

Conversion Booster #5: Talk to Them Again.

Improving online conversion rate doesn’t end with the website. If you can, why don’t you take the whole thing one step further and actually contact the customer through email or telephone?

Of course, you’re not supposed to contact them without their knowledge. That’s just plain rude and annoying. But perhaps you can ask interested prospects to leave their contact details should they wish to learn more about a certain product. Those who leave their details are more or less your buyers. That’s your cue to make the call. The deal is already half made. All you have to do is convince them to proceed with their order.

There are plenty of ways to improve your website conversion rate. The first thing you need to know though is that nothing is impossible. No matter how dismal the situation looks, you can still do something to boost your conversion rate. Tell yourself that everyone wants to make a purchase. All they need is a nice push in the right direction.

Visit The Internet Marketing Blog to discover the most powerful techniques in increasing online profits, affiliate marketing, list building and traffic generation! Go to http://freeinternetmarketingmaps.com.

Article Source: http://EzineArticles.com/expert/Jeremy_A_Gislason/137896

Article Source: http://EzineArticles.com/4419373

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SEO Keywords for the Future: Audio not Written Text

Is the future of SEO and Keyword Optimization Changing?

Is the future of SEO for keywords wrapped in Oral queries and not what you type in on your PC or mobile keyboard?
I started my morning with my usual habit: Log into C-panel and check the links in awstats on SkipperWorks, trying to figure out what keywords are being linked to!

If you aren’t in the know, I’ve had a huge problem with this nice collection of Chinese bots…haven’t figured out if they are really searching for information or just spamming my site…I mean 1,868,323 “Hits” so far this month and going strong.

They all link to one article….every one. I had almost as many 400 errors as hits from them. Took a chance and changed the title of the article…just added one word to the front end of the title and edited the perma link.

My Chinese bots dutifully followed the article, so now I am getting a soup can full of 302s instead of 400s.

But this interesting experiment isn’t what I want to talk about today!

Do You Spend To Much Time Learning SEO and not Doing?

I, unfortunately tend to stay to much in the “learning” phase of blogging, instead of the Doing it Now and make some needed cash! Just to put things into perspective, I definitely have a deficit when it comes to doing my SEO….find a good keyword and some extras and write an article including them all.

Think I was following a link from Lisa Magoulas and ended up on Moz.com and started reading an article by Will Critchlow about using voice queries to do searches on the phone….

His initial take was that voice navigation instead of typing in keywords wasn’t going to make it!
In his own defense he presented a lot of reasons why he came to this conclusion….The whole article is here: http://moz.com/blog/i-think-i-might-have-been-wrong-about-voice-search for your convenience in checking it out!

To make a long story shorter, Will thinks  that Google has developed and is refining  the process of doing “audio or voice” searches which combines minimum input with your personal information to return the results you want immediately.

Remember that laughed at social sharing thing called Google + that hardly anyone uses?   Hangouts?  Google Chat?

SEO and Your YouTube Videos…Sound Counts as Much as Text?

I know from listening to Ray Lane the Video Guy that he recommends repeating your YouTube video title and your major keyword (which should be in the title) when you begin talking on your videos…all for the SEO benefits…

He seems to think that these “Audio” keywords are just as important or even more important than those tags we enter and keywords sprinkled into the description.

Since Keyword optimization is part of my active quest for ranking my site (wrong goal, Google ranks Pages not sites!) I was happy to run across this article and some of the gold included.

It all goes back to why some of my videos rank quickly and others just sit there unless I Tweet or Facebook them to get some traffic! Definitely videos with a voice over, even not keyword optimized seem to do better than the ones with music.

Since you can now end up with a Google or is it Youtube transcription on your video…should you be doing your own transcript and attaching it to your videos?

If one is attached, you can edit it and include your marvelous keywords in the first line and sprinkle them down in the body and at the end….just as if you were writing an article to post on your blog…

Somewhere I read that the transcript doesn’t even need to make sense, just give the “robots” an indication of what the video is all about.

The reasoning was that most transcripts furnished by Youtube often don’t reflect exactly what is being said in the video…so the theory expounded was just add your keywords where you want them.

Which brings me to the real reason I was so interested in this article about Voice Querying instead of typing in keywords. I am looking for a program that will take the audio from a video and type it out for you….Instant transcript…instead of paying a service (can’t afford right now) to do the time consuming work for you.

I’ve looked at several add ons in Google Chrome but they aren’t rated that reliable just yet.

Anyone have the name or a link to a program they have used to produce transcripts that doesn’t break the bank?

I’d be interested…leave a comment and let me know!

Just below are two links for some really interesting info on SEO…I am an affiliate for both..so be warned!  But they explain it so much better than I can here…worth reading the sales page for the good…think both also give away a free ebook just for looking.

Interesting Information about SEO and backlinks Click Here!

Another Program with some Information you might like to apply to your site Click Here!

Back Link Beast

Back Link Beast

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Barry Explains How to Add Affiliate Banners to Your WordPress Blog SideBars

Ever wondered why some blogs have such nice, neat, organized side bars?  I know mine get out of hand often, when I get carried away!

Recently I went over to visit  a Facebook Friend at his site called Barry Wells’ Blog and really liked his idea of placing 4 smaller sized banner ads in one larger ad to help reduce the clutter in the  sidebar.

Considering that it is done with a Free to download software (Kompozer)  and Barry’s instructions in the video embedded below, the Price is absolutely right!

This process is new to me, and may be new to you, so I borrowed his video that tells you exactly how to do it and installed it here!   His post had several other very functional ideas to help with this side bar organization so you might like to take a read, after you find out how to make 4 ads into one!

I know that I am guilty of finding something new, can’t live without it , so into the sidebar it goes.  At one time I had two side bars on this blog,  both loaded with things!  Give away offers, things to buy and just things to go and read!

We really should put as much thought and planning into the side bar as we do the layout of the whole blog!  Coordination of  ads to blog content should be mandatory!  Also, I have reached the point where I am setting up to begin building an email list.  In the course I’m looking at by Dave Nicholson there is the mention that people must be able to see your optin  or request to join your list and not be distracted by other things on the page.

If Google  AdSense can connect ads to content and  do it while not even sitting there looking  at our Post…surely we can do it while typing in a post or page!

Our Sidebars on our blogs, should be a directory of desirable  places to go and things to check out,  Not a huge Neon Blinking  Sales Sign dragging our visitors off into the Netherlands never to return!

Watch the video below and learn how to make four affiliate ads into one banner ad on your blog sidebar.

Redoing  your sidebar should make it more productive by creating a  blog that is  neater, organized and attractive to visitors thereby increasing your subscriptions and membership.

So make some changes today to  enhance your blog!

Take a look around, if you have a suggestion for us, please hit the Comment Box and let up know!…. Or if you think we are on the right Track, give us a LIKE!

Cararta

 

You can visit Barry here:  http://barry-wells.com/are-your-sidebars-working

 

 

 

 

 

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