Marketing Got You Down? Here is a Solution that Often Solves The Problem

Marketing isn’t always Easy!

Running a Blog and posting endless content is fine, if it helps your readers and at the same time increases traffic to your site and even helps you make a little money once in awhile!

I love helping people solve problems…it is just part of my nature, but I also need to acquire some cash every now and then just to keep the show on the road.

To be exact, my younger sister remarked recently that I loved telling people what to do and how to do it -more than I like to eat. Hmm…not so sure about that, but:

Is Your Traffic Not Converting?  Just Friendly Lookers?

I ran across this slide show by my friend Jeremy and thought I’d share it with you.

If you have traffic to your blog, but what you are selling isn’t breaking the bank then take a few minutes and enjoy this.

You will learn some truths about Marketing and Conversions….the real secret to survival in this world of cutthroat competition.

Enjoy and leave a comment below or a Like  as a Thanks for sharing!

The link above goes Back to Youtube where This slideshow was posted in 2010, but every word on it is just as true today as it was two years ago.  Evergreen Advice.
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Here is Jeremy’s Article from Ezine that tells the story

Expert Author Jeremy A Gislason

People who want to improve their website conversion rate are on the right path. After all, if there’s a way to make more money from the same amount of visitors, then there’s no reason why they shouldn’t pursue it, right?

However, improving your online conversion rate isn’t as easy as it seems. Think about it. How can you persuade lurking visitors to actually make a purchase when they only want to “look around?” And how can you convince customers to buy more than they’ve set out to? Think no more! This article will teach you what you need to know about getting more sales from your visitors.

Conversion Booster #1: Be Very Subtle.

Perhaps the easiest customers to persuade are those who have bought from you before. For one, you’ve already succeeded once. And for another, you now have a better idea of the kind of people you’re dealing with.

One example is a customer who has bought a beginner’s scrap-booking kit from you last month. Obviously, that customer is now done with it and has come looking for something new.

If you want to get that person to buy from you again, don’t look too eager to make a profit. Avoid putting up copies that say, “if you bought x scrapbook, then you should definitely buy the y scrapbook!” That’s just such a turn off.

Instead, direct your focus on your customer. Amazon’s “people who have bought x also bought y” is a good strategy. It gives customers options and insights without being forced to actually make a purchase.

Conversion Booster #2: Create a Simple Survey.

A survey is a great way to improve online conversion rate. Why? Because it gives you insight as to why people aren’t buying as much, what kinds of products they like and what they don’t like… straight from the horse’s mouth!

Knowing all these things can help you figure out what other products you can introduce to your customers and what else you can do to spark their interest.

When making a survey, make sure to give your customers choices (but limit them to two or three) on what to answer. This will help speed up the tallying process and will give you a clear answer on what needs to be done! By using a survey, you’re getting your input straight from the source.

Conversion Booster #3: Use Live Chat.

If you want to hear more from the people who visit your website, you might want to consider setting up a live chat on your page. This enables visitors (even non-customers) to leave comments and suggestions which might prove to be useful information.

In real time, you’ll be able to know that one particular visitor is looking for a specific e-Book which you don’t have yet. You’ll also learn that another visitor liked your review on product b and is now thinking of buying it.

However, live chats also come with risks. Some people might leave a less than flattering message on the chat, too. The decision is up to you.

Conversion Booster #4: Keep Payment Methods Simple.

Another effective way to improve website conversion rate is to keep the payment methods simple. People like efficiency. No matter what kind of customer they are (either those who look around first or those who know exactly what they want), in the end, they all want payment to be swift and painless.

No customer wants to deal with too many processes just to complete one purchase. The more efficient your system is, the better. If you’ve been having glitches, you’d better make the time to sort that out before putting your website back up again.

One aggravated customer could spell disaster for your online reputation. Keep in mind that word-of-mouth spreads fast. On the other hand, if a customer has bought something from you before and has had no trouble processing payment, then you can have more chances of getting a repeat purchase in the future (as long as they want or need the product, of course).

Conversion Booster #5: Talk to Them Again.

Improving online conversion rate doesn’t end with the website. If you can, why don’t you take the whole thing one step further and actually contact the customer through email or telephone?

Of course, you’re not supposed to contact them without their knowledge. That’s just plain rude and annoying. But perhaps you can ask interested prospects to leave their contact details should they wish to learn more about a certain product. Those who leave their details are more or less your buyers. That’s your cue to make the call. The deal is already half made. All you have to do is convince them to proceed with their order.

There are plenty of ways to improve your website conversion rate. The first thing you need to know though is that nothing is impossible. No matter how dismal the situation looks, you can still do something to boost your conversion rate. Tell yourself that everyone wants to make a purchase. All they need is a nice push in the right direction.

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6 Responses to “Marketing Got You Down? Here is a Solution that Often Solves The Problem”

  • Adrienne
    on December 3, 2013

    Hey Carolyn,

    Is your sister right? I can’t imagine that she is but some people just have that specific disposition.

    That was very cool of you to share Jeremy’s slide show. He made some very good points here so thanks for that. He’s definitely right so I’ll agree with him there.

    Hope your week is going well and talk to you later.


    • Cararta on December 7, 2013

      Hi Adrienne,

      Ha! Think my sister is almost right. I do love showing and telling people what and how to do things,
      but I love to cook and eat!

      For example on the telling part: I posted somewhere about my helper who is a youngster, not employed right now and
      helps me around the house sometimes. Last time she came, I walked her through
      installing a new lavatory and counter in my bathroom.

      She was pleased, after she got over her Fear, and I was extremely
      pleased because I found out two very important things about her:
      1. She can listen and understand directions, will ask a question if
      she doesn’t understand.
      2. She will follow directions and completes the job.

      The reward for me was that look on her face, after I checked out her work and gave it a thumbs up.
      It is rewarding to be able to help people do something that they don’t think they can do.

      Now to Jeremy…I watched the slide show on YouTube and decided to share. As I stated before,
      Evergreen Information and fits right in with your ideas of not pushing on people to buy and
      giving good information, just to help!

      We are looking for and Ice Storm here tonight, talked to My helper and she said if the electric
      goes out, come on over and even bring my two cats and Hambone, the Beagle. They use a wood stove
      for heat..

  • Susan Neal on December 10, 2013

    Hi Cararta,

    I’m not trying to sell anything from my website at the moment, but thanks very much for this helpful slideshow, which has some great tips. I particularly like the emphasis on effective communication with your readers, which I’m sure is crucial, also his first point about being subtle – adverstising that’s too in your face can be very off-putting.

    Thanks for a great share, Cararta 🙂

    • Cararta on December 11, 2013

      Hi Sue,

      Agree you completely…effectively communicating with your readers
      is a must, whether you are informing or just trying to sell.
      I love finding
      new (at least to Me) things and doing reviews….which are easy to turn into
      sales letters if you don’t keep a foot on the brake.

      Loved the be subtle…myself..a reminder I sometimes need!


  • George Nieves on December 10, 2013

    Hi Cararta,
    Great post! Thank you for including Jeremy’s slides. You are right every word he said then – is just as relevant today! Thanks for sharing!

    • Cararta on December 11, 2013

      Hi George,
      I love running across information that holds it value, even though
      time goes by. Takes awhile to read all the slides, but well
      worth the effort!….

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